Top tips for your next intimidating meeting
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THE SPORTS INDUSTRY NEWSLETTER FROM LEADERS

 
 

Welcome to Worth Knowing, the definitive sports industry newsletter from Leaders. James Emmett and David Cushnan here, fresh from a sneak peek at Premier League Studios, the league’s snazzy new international production premises in London yesterday. It’s impressive. 

As always, you’re welcome to drop us a line at james.emmett@leadersinsport.com and/or david.cushnan@leadersinsport.com with industry snippets. 

You’ll be wanting to pass this newsletter on to a colleague or client – pointing them towards this free sign up link is the best way. 

To business.

 
 

🧠 9 QUESTIONS SOME OF YOU ARE ASKING YOURSELVES THIS WEEK  

 
 

1) What’s the last good thing you watched on Netflix? 

It’s not as easy to answer as it once was and that’s arguably what’s done for erstwhile Chief Content Officer Bela Bajaria, almost certainly the highest ranking casualty in the streaming giant’s latest personnel defrag.  There’s some analysis on how and why Bajaria got the boot here, and it’s important context for the sports industry given she championed Netflix’s move into live sports rights, turning round a seemingly intractable position set out by the once anti-sports Ted Sarandos. Evan Shapiro is typically incisive in his piece on the latest lurches at Netflix here. The gist: perhaps it’s not the content but the business model which is creaking. Personally, I can’t remember the last good thing I watched on Netflix since the chess thing. 

 

2) Is ‘Relevent Sports’ nominative determinism with a wonky spellchecker? 

The football agency that now controls all the commercial rights to Uefa’s club and national team competitions certainly seems to muscle itself closer to the centre of gravity in the sporting ecosystem by the day. Its latest move is something of a coup: capturing the vastly experienced and very highly rated Dan Miodownik and his colleague Luc-Antoine Charial from HBS to start a new media production business. Relevent will now have control of the top tier European football product as well as the pipes that bring it to people around the world. 

 

3) Is the IOC bringing back big-time bidding for Olympic hosting? 

It certainly seems that way, and – as David and I discussed on this week’s Leaders Worth Knowing podcast – that is a decidedly good thing. The IOC has set out the process and timelines for cities bidding to host the 2036 Summer Olympics, and a more public communications campaigning element is back on the agenda. The move away from the consultative, behind-closed-doors approach that had come to characterise the latter stages of the Thomas Bach presidency – which resulted in Brisbane being awarded the Games without competition for 2032 – might partly be driven by the sheer number of realistic candidates sticking their hands up for 2036. Germany, Hungary, Turkiye, South Africa, India, Qatar, and Korea are all in the mix – and the consultants are already queuing up. Public-facing bid campaigns do provide a service to the IOC beyond acting as part of the process to choose the ultimate host: they help evolve the concept of what a modern Games could be; they refresh the relevance and cultural heft of the Olympics in periods of the year – and of the Olympic cycle – when the Games are not top of mind; and they help spell out the importance for any major city of hosting major, global events.

 

4) What’s driving the biggest growth in the UK ‘experiences’ economy? 

Immersive attractions – the likes of ABBA Voyage, of the Game of Thrones Studio Tour – which generated £7.4 billion in expenditure this year. 

 

5) How should I prep for an intimidating meeting? 

Ahead of time, jot down an opening sentence, a problem worth raising, and a practical next step. That’s it. Excellent advice. 

 

6) How should I pack for an intimidating trip? 

If you’re a woman with three dress codes, a week’s-worth of weather, and a catalogue of flights to prepare for, there’s more excellent advice here. 

 

7) Has Javier Tebas said something to upset Real Madrid recently? 

The answer to this one is always ‘yes’. LaLiga’s president does sometimes lean towards the sledgehammer over the scalpel and the latest skirmish in the war between Tebas and Real Madrid is a doozy.  

 

8) Should I use AI or not use AI? 

LinkedIn can’t make its mind up. It’s a bit like those gambling adverts that warn you not to gamble too much. 

 

9) Is a 24-hour live football YouTube channel – genuinely always on, not just always programmed – genuinely what people want? 

Well, if it is, then they can have it here. 

 

 

5 other things Worth Knowing you need to know this week

 

1. Saudi Arabia has postponed its ‘Davos in the Desert’ FII investor conference – as well as a host of sports events – in the face of missile and drone strikes to Riyadh as the US-Iran war escalates. 

 

2. Arsenal are set to make up to 60 operational or commercial positions redundant on the advice of Boston Consulting Group. 

 

3. Euroleague is pushing forward with its new 10-year business plan despite continued efforts from the NBA to bring it in line with a plan for a new NBA Europe league next year. 

 

4. The WTA has signed Greek yoghurt brand Fage as a title sponsor of the season-ending WTA Finals, in Indian Wells next month and then in Charlotte from 2027.

 

5. The NFL will retain Ticketmaster as its top ticket reselling partner.  

 

 

🎉 WHAT'S NEW?

 

Zoom: London-based fund 1936 has acquired a minority stake in the Trackhouse MotoGP team, assisted by Davis Polk and Tifosy. 

 

Boom: Two Circles’ Gareth Balch is the first guest – and a good booking – on a new podcast from E1H, the UAE-based innovation hub and platform for sports and entertainment entrepreneurs, hosted by Jamie Cunningham. 

 

Room: Stephen Ross has sold a small slice of the Miami Dolphins (and Hard Rock Stadium, the Miami F1 race and Miami Open tennis) to Chilean financier Jean Eric Salata, as the NFL weighs up expanding its approved investors list. 

 

Kaboom: ESPN has launched a YouTube channel for kids and plans for a Star Wars-themed alt-cast of the Super Bowl. 

 

Resume: The NBA has launched a slew of new digital products and initiatives to mark the start of the new season. 

 

Vroom: F1 world champion Lando Norris has invested in Seat Unique.  

 

Bloom: Rezzil founder Andy Etches has announced a $10 million strategic growth funding round, featuring Jude Bellingham. 

 
 
 

🤝 GOOD PEOPLE, GOOD PLACES

 
 

Hiring:

 

• Elevate is beefing out its London operation, advertising for four new partnerships roles: Director, Partnerships Strategy & Solutions, Designer, Partnerships, Manager, Partnership Insights, and Manager, Partnership Sales. 

 

• ESPN has up to $600k per year to spend on a General Counsel.  

 

• The X Games are hiring a Senior Director of Club Business Operations & Transformation  

 

• Ritter Sport, the chocolate people, are hiring a Global VP of Marketing.  

 

• Adidas are hiring a Project Director, Euro 2028.  

 

• Augusta National are looking for a Senior Director of Content and Brand Marketing. 

 

• The LPGA are hiring a VP of Content.  

 

Hired:

 

• Megan Rose has been hired by World Rugby as Managing Director of the 2031 Men’s Rugby World Cup, which is set to take place in across the US. 

 

• James Wilcox has joined Crystal Palace as Head of Operations. 

 

• Chris Tam is the new Managing Director of World Table Tennis.  

 

• Pac-12 has appointed Harry Hardy, formerly of LIV Golf, as Chief Commercial Officer.  

 

• Matt Simon is the NFL’s new Director, Event Location Strategy. 

 

• David Nivelle is the new London-based SVP Global Partnerships at The Ironman Group. 

 

• Harry Arnett is rejoining Callaway Golf as SVP, Chief Brand Officer 

 

• Conall McAteer is the new UK Executive Creative Director at M&C Saatchi Sport and Entertainment. 

 

• Katie Mostyn – once of the Mercedes F1 team - is Mastercard’s new Director, Sports Sponsorships 

 

• Nicole Andronicus is the new Executive Director of Global Relations & 2032 Sport Diplomacy at Brisbane City Council. 

 

• Dan Chard has joined Independent Talent Group as Chief Commercial Officer 

 
 
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