Are you maintaining cognitive sovereignty?
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THE SPORTS INDUSTRY NEWSLETTER FROM LEADERS

 
 

Welcome to Worth Knowing, the definitive sports industry newsletter from Leaders. James Emmett and David Cushnan here. You can get in touch with us at james.emmett@leadersinsport.com and david.cushnan@leadersinsport.com.

We’ve been holed up in makeshift jury rooms at Stamford Bridge this week as we’ve been running the judging process for this year’s Leaders Sports Awards. Two Circles CEO Gareth Balch very graciously stayed on to join us on the podcast to chat NBA Europe, PREM Rugby and the growing power of the EFC. If you’re signed up to this newsletter, you should sign up for that podcast.

 
 

🧠 6 QUESTIONS SOME OF YOU ARE ASKING YOURSELVES THIS WEEK  

 
 

1) Does it matter whose name is at the bottom of a press release (or LinkedIn quote graphic)?

Any comms professional will tell you it does. And Mark Tatum is now very firmly the main man behind the NBA’s European expansion plan. The Deputy Commissioner is front and centre on this one. The league’s end-of-June deadline for bid submissions for franchises has seen “frontrunners” emerge in each of the league’s 12 target cities, including, reports suggest, at least five groups bidding for the London franchise, which is expected to go for well north of $1 billion. Whether the bids for the other city franchises reach anywhere near that level is in some doubt. Even so, Tatum has called this “the biggest influx of capital European basketball has ever seen” and says “many existing basketball and football clubs” are among the ‘frontrunners’. Real Madrid, meanwhile, last week became the final Euroleague team to commit itself to a new ten-year deal with the extant top-tier European basketball league. The NBA Board of Governors are descending on Las Vegas this month for their next meeting. With a recent round of league layoffs to report on and further exploration of expansion at home – to Seattle and Vegas itself – also on the agenda, there’s a lot to be discussed.

 

2) How do you know when a rights holder is happy with how a media interview has gone? 

When the Chair’s comms lead pushes it like this. It’s very Wimbledon-y here in Wimbledon – where the Leaders offices are – right now. The town is dolled up in its soft summer ambush outfit. Racquets and balls in bank branches; green and purple dashed across window displays. Half price strawberries and six-packs of Stella. Bunting. The trains running to a very special timetable. Timeless. But this is no ordinary year for the AELTC. There are battles to be fought with the players, whose fight for a bigger share of prize money has moved to a new combat zone in Wimbledon, and a vocal troop of local protesters intent on shutting down the club’s plans to expand into local parkland. Word is that leverage has been found behind the scenes and the players’ revolt has been quelled for now, and SportBusiness have a good new newsletter which takes Wimbledon expansion as its theme this week.

 

3) Does anyone get more awards than actors and marketers?

It’s almost as if there’s an ulterior motive behind media companies decorating celebrities and CMOs. In any case, it’s executive gong season once again, and it’s always enjoyable to see the sports CCOs muscling their way onto these lists. Kudos to F1’s Emily Prazer, Fifa’s Romy Gai, and the Premier League’s Will Brass for landing spots on Forbes’ most influential CMOs list this year. Hat tips to the other sports representatives – the NFL’s Tim Ellis, and New Balance’s Chris Davis among them -  on the list too.

 

4) Who deserves their summer holiday?

Simon Massie-Taylor gets a glowing report card this year. The PREM Rugby CEO gets top marks for effort and output. With the painful process of right-sizing and stabilising the top tier of English club rugby well underway, Massie-Taylor is also making good on his commitment to bring in new money and new energy to the league through the attraction of new and diverse ownership groups. Bill Foley is the latest member of that club. The Bournemouth and Las Vegas Golden Knights owner has completed his purchase of Exeter Chiefs this week, making him the third new owner in PREM Rugby in the space of 18 months.

 

5) Cannes you bear any more takeaways?

There’s a great paragraph in a great piece in a great newsletter by Brian Morrisey this week. “In all my years coming here,” he writes in his essential ‘The Rebooting’ media business newsletter, “I’ve noticed a severe allergy to Cannes among many not here, while those who come tend to be believers….The Cannes Lions are the official name of the awards show that theoretically sits at the heart of this sprawling gathering. But it has long become simply Cannes, the Star Wars bar of the Information Space, where giant tech platforms, ad tech vendors, agencies, consultants and even supermarket chains vie for the attention of marketers. It’s at once baffling, hideous and inspiring in weird ways.”

 

As Cannes cements itself onto the business calendars of sports executives and those who sell to them, those sentiments will surely hold true in sport too.

 

You will no doubt have read too many AI-assisted summaries on LinkedIn to sustain any real interest by now, so here’s some very brief nuggets I brought back from the Riviera:

  • Imran Yusuf’s punchy SportBusiness takeaways.
  • Evan Shapiro’s Cannes spend vs market reality reflections.
  • A great archive of marketing gibberish from Andrew Tindall.
  • Plus another one I heard doing the rounds: ‘Cognitive sovereignty’- ie maintaining the power to think for oneself in the face of the AI onslaught. I think I heard Premier League CCO Will Brass use that one just this week.
  • Axios Media Correspondent Sara Fischer continues to be one of the most skilled moderators in the game; her end-of-session summaries, delivered on the fly, are a thing to behold.
  • The emphasis on private, small-scale curated gatherings is increasing. Intimacy and exclusivity amongst the throng and overwhelm.
  • I watched a very good talk on the era of the cult of the CEO we’re living in now. According to some numbers someone put in a Powerpoint, 55% of Gen-Z say they want to be a CEO. Even madder, 80% of Gen-Z believe the most popular sport in the world in 2031 will be one that hasn’t yet been invented.
  • Evidence of how sweaty it was.
  • The strangest – but perhaps most thought-provoking – new media category: a scripted drama for a supermarket chain written with the use of shopping data.

6) What does Kirsty Coventry care about? 
‘Relevance’ is now a measurable standard for international federations in the Olympic movement. If you can’t prove your sport is making an impact with various demographics then the new IOC President might give you the heave-ho. Of course, what ‘relevance’ means is open to interpretation. It’s one of a number of changes Coventry is introducing as she moves into the second year of her presidency. 

 
 
 

5 other things Worth Knowing you need to know this week

 

1. The WTA is moving its season-ending Finals to Indian Wells, leaving Riyadh a year earlier than planned.

 

2. Michele Kang is now the controlling owner of Olympique Lyonnais after buying 87.78% of the shares in the club from John Textor’s group for $30 million. Kang now owns both the men’s and women’s teams in Lyon.

 

3. The Premier Lacrosse League has completed a Series E round of financing, raising $100 million from the likes of Ares and Joe Tsai.

 

4. The ITF this week formally changed its name and brand to World Tennis.

 

5. Fifa has signed a deal with the EFC that should lead to an unchallenged expansion of the Club World Cup to a 48-team competition for its next edition in 2029.

 

🎉 WHAT'S NEW?

 
 

Yes, boss - USWNT coach Emma Hayes has signed for a new representation agency in YMU. The talent group was close to acquiring a women’s football agency last year, and is focused on expanding its work in this area.

 

Yes, chef - Legends Global will become the new official caterer at Arsenal’s Emirates Stadium.

 

Si, senor - Juan Mata has joined the Melbourne Victory ownership group.

 

Hell yeah - LA-based PE firm Shamrock Capital has invested in Swansea City.  

 
 

🤝 GOOD PEOPLE, GOOD PLACES

 
 

Hiring:

 

• Chelsea are hiring a Junior AI Automation Engineer to help build practical applications for their workforce.

 

• Racecourse Media Group are hiring a Director of Content.

 

• Sport England is hiring a Director of Policy.

 

• Tennis QLD is looking for a Head of Commercial.

 

• Nike are looking for a culture marketing specialist and calling the role Global Senior Director, Sport Energy Marketing.

 

• OS Studios are on the hunt for a Director of Experiential Production.

 

• Red Bull is looking for a Miami-based Sports Marketing Director.

 

• NBC is looking for a Senior Sports Marketing Manager.

 

Hired:

 

• Former ATP CEO Massimo Calvelli has been appointed as the permanent CEO of AC Milan. He will also retain his role as CEO International and Operating Partner at the Serie A club’s ownership group, RedBird.

 

• Ed Warner has been appointed as the new Chair of troubled English cricket side Sussex CCC.

 

• Emma Wakely has been promoted to the position of Head of Sports & Media at Snap. She succeeds Anmol Malhotra, who himself was promoted to the role of Global Head of Content & Partnerships in early June.

 

• Former Eurosport exec Oliver Bramly has been appointed as the new CEO of LFP Media. He succeeds Nicolas de Tavernost, who left top tier French league football’s commercial arm in February.

 

• Nick Stroudly is the new Head of Content and Media at the London City Lionesses.

 

• Former Adidas sports marketer Lee Gibbons will step into the role of Interim CEO at British Cycling this month.

 

• Charlotte Samuelson is the new COO of PREM Rugby.

 

 
 
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